Thursday, September 19, 2019
Araby By James Joyce And A Sun :: essays research papers
ââ¬Å"Araby" by James Joyce and "A Sunrise On The Veld" by Doris Lessing are both short stories in which the protagonists gained a consciousness that was beyond themselves. The main characters are both initiated into new realities and truths of which they were not previously aware. Both short stories will be examined with reflections according to the type of initiation that was experienced, the nature of the narrators, the similar and dissimilar aspects of both characters and various components of the short stories. In the two stories, both characters were experiencing an initiation or awareness of new actualities that were outside of themselves. The main characters both painfully learned that this initiation was beyond their control. It was impossible for them to ignore the new realities which they both came to understand. The new found awareness was so powerful that it changed each boyââ¬â¢s entire outlook and they both began to see the world through new eyes. The type of initiation both characters had was a distressing journey from innocence to knowledge and experience. The two narrators had different attitudes and reactions to the initiation experience. In Araby, the reader learns of the boyââ¬â¢s initiation in the final sentence: "Gazing up into the darkness I saw myself as a creature driven and derided by vanity; andmy eyes burned with anguish and anger." The character had a negative reaction to his new awareness. His realization caused him to have feelings of shame, anguish and anger. He was possessed and controlled by his passion for Manganââ¬â¢s older sister. His ideals of the girl were not realistic but were futile and vain. The girl drew out feelings in him and he discovered that feelings must be reciprocated and the downside that love can also be painful. Heh ad a difficult time accepting his own weakness. He was in distress because he had stopped for a moment and gazed up into the darkness and realized that his p revious feelings were wonderful but the only reality existed in his feelings. It had no existence beyond how he felt and the understanding of this was painful for the character. The protagonist of ââ¬Å"A Sunrise On The Veldâ⬠was more accepting towards his experience of initiation than that of the character in Araby. The boyââ¬â¢s attitude was stoical: "...this is how life goes one, by living things dying in anguish." His feelings were of acceptance.
Wednesday, September 18, 2019
A College Studentââ¬â¢s Approach to Courtly Love Essay -- Relationships Li
A College Studentââ¬â¢s Approach to Courtly Love The term "courtly love" is a highly ambiguous one. As it applies to works of literature, it spans over hundreds of years and over a half dozen countries. Hence finding its specific literary and allegorical definition and impact on literature is difficult. It is important to understand the roots of courtly love. To do so means that one gains a greater understanding of the most foundational element of any society- the relationship between men and women. If a student of literature holds only a vague understanding of courtly love, then he or she holds only a vague understanding of medieval culture. In turn when this student moves on to various other periods of British literature, they will have a nearly impossible time determining in what ways the dynamics of romantic relationships and marriage have changed. In this paper I will work to find a concise yet comprehensive definition for courtly love that may be useful to students of literature. Additionally I will explore the impact of courtly love on the literature in which it makes appearances. Finally I will examine the contemporary understanding of this term and how it is relevant to contemporary times. Gaston Paris first coined the term "amour courteious" in 1883. In this, it is clear that the French have had a tremendous impact on the spread of this phenomenon in literature (as with the French troubadours). Courtly love certainly functions on two levels. We must distinguish these two uses of the word- to describe experience and to denote a genre. In the first it is a set of codes that regulates the interaction between two lovers. There are set rules that were often unspoken at the time. In this sense it is not so much a term ... ...e if we have no starting point? Women searching for liberation from social customs and restrictions cannot find it without empathizing with those who came before them. Inner conflicts between human nature and social well being that men experience must be dealt with in some way. If he knows the attempts proposed before him, he can save time and effort in reserving from investing in these. For any reader of any time period of the courtly love tradition, these questions and should remain in mind. The answers may give us a new direction to move in as we reread the classics and write our own. Works Cited Ford, Boris. Medieval Literature. Part Two: The Eurpean Inheritance. New York, 1983. Oââ¬â¢Donogue, Bernard. The Courtly Love Tradition. New Jersey, 1982. Stevens, J.E. Medieval Romance. London, 1973. Zumthor, Paul. Speaking of the Middle Ages. Lincoln, 1986.
Tuesday, September 17, 2019
The Divine Comedy vs. Paradise Lost Essays -- essays research papers
Full Circle ââ¬â from Sin to Salvation à à à à à Great works of literature have been written throughout history. However, The Divine Comedy and Paradise Lost have the inept ability to stir the soul and cause a person to examine and re-examine their life. The brilliant descriptions, use of imagery, metaphor and simile give a person a vivid picture of the creation of man and the possibilities for life in the hereafter. This is done, as a person is able to see, full circle, from the beginning of time to the end of time, the consequences of turning away from God. The ability to see a life full circle is apparent through the examination of both of these poems. Although written many years ago, the morals and principles that they convey ring very true for people in this century as well as times yet to come. The Divine Comedy, written in the 14th century by Dante Alighieri, is a heroic epic. Throughout Danteââ¬â¢s literary work, he outlines his scientific understandings of the world, his political views and provides the reader with a moral compass and spiritual map of which to follow. This poem is written in three parts, Inferno, Purgatorio, and Paradisio, each of which is broken down into individual cantos. Inferno includes 34 cantos, whereas Purgatrio and Paradiso each contain 33 cantos, however, the first canto of Inferno is really an introduction to the poem. The primary characters in Danteââ¬â¢s poem include himself, who is also the narrator, Virgil, a poet he has admired, who serves as his guide through most of the first two sections, and finally, Beatrice, his inspiration, who greets him at Paradisio and escorts him through the remainder of his journey. Dante experiences a vision, at the age of 35, after experiencing traumatic events in his hometown of Florence. The events that are occurring in Florence at the time are associated with papal corruption and cause Dante to be forced into exile. Following the vision, which confirms to Dante that he has strayed from the right path in life, Dante begins his travel through the three realms, which contain the possible consequences following a personââ¬â¢s death. Danteââ¬â¢s journey begins on Good Friday, when he is escorted to the gates of Hell, moves to Purgatory and ends in Heaven. However, an escort accompanies him for duration of his journey. Virgil, who Dante has long admired, escorts Dante through Hell and... ...or not to obey the Father in the partaking of the fruit. Faith becomes a common theme through questions that are answered within the poems. Raphael answers Adam and reveals the meaning and importance of faith. The same thing occurs in Danteââ¬â¢s poem when St. Peter gives him information. In Miltonââ¬â¢s poem we see and feel that the character of Eve is somehow not as important as the character of Adam. This is evident in the way Adam is consulted while Eve is left to herself in times of important conversations. In Book eight, Adam says that Eve is ââ¬Å"thââ¬â¢ inferior, in the mind and inward faculties.â⬠(Paradise Lost, book 8, line 317-318) Eve is a submissive character in Paradise Lost. On the other hand, Beatrice, in Danteââ¬â¢s The Divine Comedy, is a strong character and leads Dante. The use of numbers is very important in Danteââ¬â¢s poem as the number three reveals itself several times as well as the number seven. This is not a characteristic found in Paradise Lost. Both poems inspire their reader to look at their own life. In addition, they treat the reader to a full serving of historic literature that not only entertains, but also teaches valuable lesson in the form of morals and principles.
Monogamy
In this society, it is usually assumed that one is either single or in some form of monogamous relationship. At best, it is sometimes considered acceptable to play the field if one is not in a committed relationship. If one is in a committed relationship, it is with one person only, and any sexual and/or romantic involvement outside the relationship is cheating. Both of these situations, playing the field and cheating are still often subject to the classic double standard of being more acceptable for men and women. Long before written history, primitive clans and tribes were living within small, highly inter-dependent social structures. Many of these groups had some type of ceremony marking the forming of a union or marriage between two opposite sex partners. It appears that since we began living in structured social groups, humans have adhered to the belief that formal unions of two people work best for maintaining a healthy, functioning society. Within different societies, independent unions of two people were considered the best way to secure food and shelter, defend against outside aggressors, and raise offspring. As societies evolved, the marriage bond took on increased significance within each culture. One of the most universal aspects of the marriage union to be perpetuated cross-culturally was monogamy. Yet despite this proclivity towards marriage, and insistence that the marriage partners remain monogamous, human beings have been engaging in non-monogamous activities throughout history. We know that ââ¬Å"extramarital affairsâ⬠have been going on since the advent of the socially sanctioned union. Our historical concern about affairs is evident in the inclusion of extramarital affairs as one of the sins mentioned in the Ten Commandants. The fact that affairs are wrong, even considered to be a sin has been ingrained into us through our social, cultural and religious upbringing. Yet despite the social and religious disapproval of them, they have been an ever present phenomenon for us to deal with. So why are so many people having affairs despite such powerful social and religious doctrines against them The fact is that there have been as many reasons given for affairs as there are people engaging in them. Some of these include dissatisfaction with the marital relationship, emotional emptiness, need for sexual variety, inability to resist new sexual opportunity, anger at a partner, no longer being ââ¬Å"in loveâ⬠, alcohol or drug addiction, growing apart, desire to get a partner jealous. Some people have even said that human beings simply canââ¬â¢t maintain monogamous sexual relationships over long periods of time because it ââ¬Å"isnââ¬â¢t naturalâ⬠. If this is true, if there is a biological reason preventing us from accomplishing our goal of remaining in a monogamous relationship, than we are condemning ourselves to continued personal and social failure by continuing to pursue these types of relationships. On the other hand, despite the fact that affairs have been a problem for married couples throughout history, and that there appears to be an increasing number of affairs at this time, we probably know that human nature is not to blame. At least not in the traditional sense. Maybe our liking towards affairs is more a symptom of our inability to find satisfaction in our long-term relationships because of the expectations we place on them in the first place, then any biological drive towards multiple sexual partners. Possibly our inability to remain ââ¬Å"in loveâ⬠with our partners as we grow and mature and our life circumstances change is what drives us to look for another intimate relationship. The loss of that high level of passion and desire that existed in the beginning of the relationship may result in boredom or develop into a feeling of apathy towards the partner. Combined with all of the other stresses and complexities of long term relationships, such as financial problems, raising children, job changes, death of family members, change in status, etc. , the loss of passion may lead to a desire to rediscover it in a new relationship. So it may not be the desire to experience the new or forbidden sexual relationship, but rather the need to re-experience the intense level of passion and the feeling of being in love which leads to affairs. Therefore, extramarital affairs may be the result of an inability to maintain a satisfying emotional relationship with a partner over a long period of time, and not due to a need for sexual variety. Possibly our need for intense emotional experiences leads to a desire to rediscover the feelings that come at the start of a new love relationship. Whether it is our expectation that passion remain or our inability to maintain passion easily in long term relationships, the loss of it appears to be a major factor in the initiation of affairs. Once initiated, the high level of passion experienced in affairs appears to be a powerful component in the maintaining them. If the interpersonal relationship was satisfying for both partners, and passion was still an integral part of the relationship, the need to experience diversified or new sexual partners may not exist. Some people feel that their diminished ââ¬Å"feelingsâ⬠for their partner led them to become involved in the extramarital relationship. Specifically, many people in marriages unappreciated ignored, sexually frustrated and no longer desirable to their partners. They almost invariably say that they are no longer ââ¬Å"in loveâ⬠with their partners and lack the level of intimacy that they once had. In almost all marriages the member of an affair says that they feel ââ¬Å"more aliveâ⬠, ââ¬Å"more sexually appealingâ⬠and ââ¬Å"more appreciatedâ⬠by their lovers than by their spouses. Extramarital affairs based solely on desire for a new sexual partner is a very small percentage of the total number of affairs. ( ) Majority of extramarital affairs are based emotional needs not being met within the marital relationship, and not sexually motivated reasons. Therefore, it appears that the allure of extramarital affairs is not new sexual experiences, nor are they due to any biological inability to remain monogamous, but rather what drives many individuals is a lack of emotional fulfillment within the existing relationship. The indication is that the desire for a new sexual experience is not the initial motive for looking outside the marriage, but rather comes after the breakdown of the emotional relationship. Only then, after there has been an eroding of the interpersonal relationship, including a loss of passion, lack of intimacy, and loss of emotional and sexual satisfaction, the dissatisfied partner looks for a new lover to fulfill their needs. This does not mean that the sexual passion experienced within an affair is not part of the driving force that maintains affairs. It is possible that the patterns of behavior that lead to affairs may be very different than the patterns that maintain them. There are several factors that may be responsible for the maintenance of extramarital affairs that were never considered before. These factors may be responsible for the high level of arousal experienced by people involved in affairs, the obsessive pre-occupation that many individuals in affairs report experiencing, and the inability to end an affair even when confronted with negative or devastating personal and social consequences. The extramarital affair is a far more complex relationship than the media often portrays it. Unlike Hollywoodââ¬â¢s portrayal of affairs, real ââ¬Å"trianglesâ⬠involve a great deal of guilt, confusion, anxiety, and pain. In the end all members of the triangle are affected, for better or worse. Whether the marriage survives or the lovers form a new couple, everyone involved in the ââ¬Å"triangleâ⬠will have been dramatically and permanently affected by the extramarital experience. Monogamy has become such a popular topic in society today. There are so many books that are being published about monogamy so married couples can somehow deal with it. ââ¬Å"The Monogamy Mythâ⬠, which was published as a handbook for recovering from affairs, provides a step-by-step process for dealing with suspicion and confrontation. This book also mentions the pain of knowing, rebuilding self-esteem, rebuilding trust based on honesty, getting help, facing marriage/divorce dilemma, and living with the decision. The Monogamy Myth is the belief that monogamy is the norm in our society and that it is supported by society as a whole. The reality is that monogamy is not the norm, not by todays standards, anyway. Most of us expect monogamy to be a normal part of marriage (or any committed relationship). This was certainly my assumption through my childhood. I grew up with no first-hand knowledge of affairs and no idea that it would be a subject of my concern. Monogamy is still something most people say they believe in and want for themselves. I still believe in monogamy and think its attainable. But achieving it calls for making some drastic changes in everyones thinking.
Monday, September 16, 2019
Ana Code of Ethics Summary
Introduction There are nine provisions included in the ANA code of ethics. The provisions can be broken Into three categories. The first category Is the nurse's ethical responsibilities to her patient which is provisions one through three. Second is the nurse's obligation to herself, provisions four through six. The third ethical requirement for nurses Is related to their relationship to the nursing profession, community, nation, and world overall. This focus is summarized in provisions seven through nine [ (AmericanNurses Association, 2013) J. Provisions 1-3 The first three provisions relate to the nurse's responsibility to treat everyone with dignity and respect regardless of that Individual's background, ethnicity, or the nature or severity of their illness, as well as making the patient the primary concern and advocating for them. There Is absolutely no room for discrimination in the nursing profession. ââ¬Å"One of the simplest principles of distributive Justice is that of str ict or radical equality.The principle says that every person should have the same bevel of material goods and servicesâ⬠[ (Mason, Alleviate, & Chaffed, 2012, p. 83) l. The Bible also supports the principle of treating others with dignity and respect as stated in 1 Pet 2:AAA: ââ¬Å"Show proper respect to everyone.
Sunday, September 15, 2019
Chocolat Essay
ââ¬ËChocolatââ¬â¢ a film directed by Lasse Hallstrom, centres around a small village by which on the surface may seem peaceful and in ââ¬Ëtranquillityââ¬â¢ but beyond the surface lay many individuals and larger groups of people, families, face issues of isolation, acceptance and tolerance within the community. These major themes are portrayed through animated actors whom Hallstrom accentuates these ideas through filmic techniques. Isolation a major issue in this film and Hallstrom has conveyed this idea constantly throughout the film. The introduction of the film has shot the village from birdââ¬â¢s eye view and these continuous overhead shots express the isolation and disconnection the village has from the rest of the country. The scenery of mountains and large landscapes of forestry and the long river depict a peacefulness and tranquillity and also at the same time creating a sense of vastness and distance this village has from the busy civilisation of France. Vianne and her daughter Anouk are travellers and foreign to the village, were foreshadowed to be isolated individuals before they even stepped into the village. The voice over narrated, â⬠there was once a quiet little village where people believed in tranquillityâ⬠and the slam of the church doors were magnified and the effect of the silence that came afterwards with long shots of the front of the church established the ââ¬Ëtranquillityâ⬠and also the force of law and order in this village- everyone had attended church, no one was outside with other plans to do. The traditional hymn of the church was contrasted against the ethereal music and the wind sounds that weaved through the preacherââ¬â¢s speech. This wind signified a change. The voice over explained, â⬠villagers held to their traditions until a sly wind blew in from the northâ⬠and a point of view shot from the windââ¬â¢s perspective pushing the church doors open interrupting the silence and the preach further stresses the disturbance and changes that will occur to the village. The costuming of Vianne and Anouk represents the difference to the village as they arrived with their bright red hoods contrasting the bland, white background. As Vianne and Anouk prepare the opening of their shop, they are avoided by many of the villagers due to the negative comments spread by the Comte de The repetition of the lines, ââ¬Å"I heard she was aâ⬠¦ â⬠with several shots of different people one after the other emphasises the disconnection they have with Vianne. Vianne not attending church created further reason for the villagers to isolate themselves from her. Although Vianne is isolated from the community there are individuals within the community whom are isolated as well. Armand, a seventy-year old lady with diabetes, opened up to Vianne about her isolation and disassociation with her family, especially her grandson- Luke, due to conflicting personalities and views between her daughter, Caroline, and herself. The tension is evident between the mother and daughter when Luke is caught spending time with Armande. Close up shots of Armandeââ¬â¢s and Carolineââ¬â¢s facial expressions demonstrated the hostility they held for each other. A full shot of both women with a wide space between them showed that not only they were physically distant but their relationship with each other is flawed. Luke, grandson of Armand, is also isolated not only from his grandmother but from his peers as well due to Carolineââ¬â¢s protectiveness. As Luke looks from inside through his window to where the children are playing in the snow, sounds of the childrenââ¬â¢s laughter and screams are muffled as if to put the audience in Lukeââ¬â¢s shoes, feeling lonely, caged and having lack of fun and freedom. Josephine is also an important character who experience isolation. Josephine was insecure and living in fear under the same roof of her abusive husband. She was isolated in terms of unable to confide to a friend and she found her release instead by stealing small items. A close up shot of Josephine in church stealing a mirror from someoneââ¬â¢s purse, and a faint smile formed on her face from the thrill of getting away with something was her release. When Josephine finally confined to Vianne about the lack of power and inequality in the relationship with her husband, we have a medium shot of her, sucessfully capturing her body language, fidgety fingers and her facial expressions displaying the enormous stress and pressure she is experience. In this film, a lack of tolerance is immense in the community of this village, Comte de Renou is intolerance at its depleting level yet the irony of him being â⬠a patient manâ⬠, and ââ¬Å"If I were the first Comte de Renou I would have had you out of this village as quick as you cameâ⬠. Due to the Comteââ¬â¢s influence the villagers have avoided the chocolate cafe and is further emphasised by a shot from the inside window display of the shop with the people peering inside with curious but wary glances but never coming close to entering the shop. The tolerance that the Comte the Renou has in the act of fasting due to religious reasons. The zoom in and focusing of the enticing food that lay on his desk only to be blocked by a photo frame. A close up on his facial expression fighting the need to discipline his body after taking a deep sniff in a jam jar shows his immense ability of tolerance and control within himself. The relationship between Armande and Caroline are the perfect example of intolerance of each other. Long shots and full shots always view these women with much distance between themselves. Josephine is an individual who had endured and tolerated much under the roof of her abusive husband. When Josephine had confided to Vianne of the impossible deeds and chores she had to follow it also expressed the lack of power Josephine had over herself- much like what most women had experience in marriages at that time, ââ¬Å"You must think Iââ¬â¢m stupidâ⬠¦ but men do run the worldâ⬠she explained. In the middle of the night Josephine pounded on Vianneââ¬â¢s door and a full shot of Josephine with her suitcase conveyed the rebelliousness and a decision Josephine made on her own will and the intolerance of living in fear. Although the villagers have tried to disassociate themselves from the chocolate cafe, they began to fall in love with Vianneââ¬â¢s chocolate and charm and have begun to tolerate their associations with her. These confused villagers have all frequented to the confessional about their sins, Hallstrom shot their confessions from behind the confession screen with a continuous fade in and fade out of each personââ¬â¢s confession about the temptation and satisfaction that received from tasting her chocolates, emphasising the effect Vianne has had to these villagers. Immediate action to rid off the gypsies when they settled on the riverââ¬â¢s edge strongly expressed the prejudice the Comte de Renou and majority of the villagers had towards the gypsies. Labelling them as ââ¬Ëriver-ratsââ¬â¢ and ââ¬Ëdriftersââ¬â¢ did not win the council over on approval to ostracise the gypsies because they were not on their ââ¬Ëpropertyââ¬â¢ by law. Due to the unsuccessful action, Comte de Renou had initiated flyers of ââ¬Å"boycotting immoralityâ⬠as the alienation and exclusion of the gypsies will bound to be successful. Shots of the fliers repeatedly being stuck on, nailed in, glued signified the participation of all villagers, except Vianne, and the lack of tolerance they hold to the outsiders. The acceptance of Vianne was a slow progress but the ice-breaker between herself and the community was by hosting Armandeââ¬â¢s seventieth birthday party. Slow motion and extreme close-ups on the guests faces showed the great appreciation and enjoyment of the food and the respect and acceptance of Vianne. The announcement of dessert being held on Rouxââ¬â¢s boat had the guests in silence and in hesitation but they had accepted and long shots of the scene of the people dancing to lively music with laughter on the boat demonstrated there was no longer a barrier between the gypsies and villagers. Josephine had embarked on a transformation. She is dressed in bright clothing; emphasising change, she no longer speaks in a hurried and timid tone, and smiles and laughs often. Josephine had stood up for herself instead of fleeing from a situation as seen in the scene where Georges is hit over on the head by a pan by her. Josephine had come to an acceptance of herself and has become a happier and better woman. Due to Lukeââ¬â¢s disobedience Caroline has opened her eyes. A long shot of her mother and son having fun and over the long distance between them at Armandeââ¬â¢s party again shows their distant relationship with the other, but a close-up on the look the women shared was a mesmerising conundrum. Caroline has come to realisation and acceptance that caging her son did not made him a happy child, and the next scene that involved Caroline was of her fixing a bicycle for Luke. The Comte de Renou had come to terms of acceptance of his broken marriage and Vianne. The Comte lost all sense of control and smashed Vianneââ¬â¢s window display in rage, but he gave into himself when an extreme close up on his lip and tongue licking a small speck of chocolate emphasised the humanity in the Comte. The morning the Comte woke up a high angle shot of him looking up to Vianne conveyed the extreme vulnerability and the reversed roles in this situation. The Comte gives Vianne a genuine smile at the Easter celebration, but the voice over narrates, ââ¬Å"he took another seven months to ask Caroline outâ⬠. Vianne herself had accepted that belonging to a community is what satisfies her. The act of Vianne refusing the north wind and finally the action of her opening the window and throwing her motherââ¬â¢s ashes into the air symbolised the release of Vianne, the freedom her mother as the ashes are recorded flying into the wide open sky. Vianne has truly accepted that she is happiest when she belongs to a community.
Saturday, September 14, 2019
Co-ordinate implementation of customer service strategie Essay
Brief Background McDonalds is a well admired, large organization of approximately 5,500 locally owned and operated businesses all around the world. Food quality is the key at McDonaldââ¬â¢s as is has implemented rigorous food safety standards for almost 50 years, and the fast food restaurant has been recognized for its popular and well known meals, ranging from delicious burgers, well known French fries, healthy salads, rolls, fruits, deserts, and also breakfast foods such as bacon and eggs, cereals and pancakes. The restaurant also has Ronald McDonald House Charities and its global network of independent local Chapters, which help find, create, and support programs that directly improve the health and well-being of children. There are many employees in each McDonaldââ¬â¢s restaurant which are well trained to help serve the more than 47 million customers, in 119 countries from more than 30,000 different restaurant locations. The specific department on which is being focused on this report revolves around working on the front counter; this includes customer service, preparation of the meals, dealing with cash, cleaning and stocking. Organisationââ¬â¢s internal and external customers Working on the front counter at McDonalds deals with the external customers, these are the people who pay for the product/food that the business has to offer. The employees, who work on the front counter, act as internal customers towards the employees at McDonalds who work in the back. People working on the front counter next-handle the jobs that have been completed from out the back where the food is made. When an external customer walks into a McDonald restaurant, straight away their main needs and expectations is to firstly walk into an attractive well maintained and clean environment, to have a fresh tasting meal delivered to them politely from a well organized employee, who should prepare the meal quickly but carefully, making sure no mistakes are made. Each and every employee has the resources they need to serve the customers so they can be prepared as each customer approaches. Restaurants are adequately staffed to allow for a good customer experience as well as to provide schedule flexibility, work-life balance and time for training. When serving the customers, employees should act in ways which make the customers feel as though they are happy with the service and would continue to do business with the organisation. Therefore the employees are trained to use appropriate communication techniques to make the customer feel comfortable, welcome and satisfied with the service. This means that every customer should receive respect, patience, friendliness, and good quality products. On behave of McDonalds (2004), claims that ââ¬Å"At McDonaldââ¬â¢s, we know that people are our most valuable resource. We aim to be the best employer in each community around the world where we do business.â⬠Read more:à Customer Service Essay How the organisation recognizes its customerââ¬â¢s requirement McDonalds is well known as a fast food restaurant, therefore the meals are expected to be delivered to each customer in a fast, efficient way, but in the same time, the meals need to be prepared cautiously to make sure no mistakes are made and to also make sure that the meal is fresh and of great quality. Another issue concerned with the service is the ââ¬Ëcustomer rushââ¬â¢ this is when many customers all approach at once. This usually occurs during lunch time, straight after school hours, and around dinner time. When there is a ââ¬Ëcustomer rushââ¬â¢, the store should be adequately staffed to allow employees to be prepared and deal with the large group of people as quick as they can. The organisation becomes aware of the requirements from previous circumstances when customers complain that their food is not fresh, or if they have been waiting a long time for their meal to be prepared. All McDonaldââ¬â¢s restaurants have possession of a particular McDonalds owned clock which works as a timer and helps in the process to distinguish how long the burgers have been sitting for. This process prevents the burgers from going past the stage where they are not fresh anymore. The fry station in which the fries are made also has a separate timer which goes of when the fries are no longer fresh. From time to time, accidents may happen and the timers may not be used efficiently. This is when the food gets cold, and customers begin to complain. When a customer complains of their food being cold or not fresh, they should be treated with extra consideration, get an apology and then have their meal replaced. The only way this problem can be resolved is for workers to make sure they keep an eye on the timers, and if there are no fresh burgers when a customer is served, they should be seated and have theyââ¬â¢re meal taken to them within a few minutes. If a customer feels that they repeatedly receive food which is not fresh enough, and they do not mind waiting a few extra minutes, they can ask for a fresh burger. Then, they will be asked to be seated while their meal is being made. Another circumstance may be if a customer is allergic to something in a meal, or donââ¬â¢t want a particular ingredient in their food such as pickles in their burgers or salt on their fries. All they need to do is make the person who is serving them aware of this. This is called a grill, and their meal will be freshly made as of above. All the staff of McDonalds are trained to deal with the customers in a pleasant manner. Any suggestions from customers on how the service, environment, etc. can be improved would be taken positively and the matter would be discussed with the management because McDonalds wants all customers to be happy. Some McDonalds restaurants have suggestion boxes where customers can give their thoughts of any improvement which can be made for customer service delivery. The suggestions from customers are a great help to the management, as the customers are the ones who the store is trying to impress. Within time, business technology can assist with the service at McDonalds by creating higher technology cash register, which may help with interpreting the order and assistance with the cash. The quicker the meal is ordered the quicker the meal can be delivered. Business technology could also assist with serving the customers on drive through. ââ¬Å"Our People Promise is more than words. McDonaldââ¬â¢s and its independent owner/operators have made a commitment to our employees that we strive to achieve with our actions every dayâ⬠McDonalds.com (2004). To deliver the People Promise, there are in place, five people principles which promote customer service strategies. They include Respect and recognition, Values and Leadership Behaviors, Competitive Pay and Benefits, Learning Developing and Personal Growth and Resourced to get the job done. The delivery of a quality service is essential to a successful business. ââ¬Å"For McDonaldââ¬â¢s to achieve our goal of being the worldââ¬â¢s best quick service restaurant experience, we must have the best experience for all McDonaldââ¬â¢s employees.â⬠This quotes that the quality of the McDonalds business revolves around the employees actions. Another main issue is that there is always a clean surrounding of each restaurant, to make everyone feel comfortable to dine in. The main customer objective is when food is not fresh. To fulfill this objective, budget recourses which may help with the solution could include a buzzer or alarm to indicate that the food is off. Stronger heat may help so that the burgers, and fries stay hot, but this brings danger to the employees with the high risks of burns. The company can look further towards these issues to come to a resolution to the complaints. Conclusion The company of McDonalds is a largely known and popular business. The reoccurrence of so many customers indicates that it is successful. But there can never be enough of pleasing customers, because the more pleased customers become, the more business the store will get, this is from word of mouth. Therefore if a customer has a bad experience, the companyââ¬â¢s earnings may slightly drop. McDonalds is cautious of the way they handle customers, the environment, and the quality of their food. They are also aware of customer complaints or suggestions of improving the service, food, etc. This helps a lot to improve the business which is becoming more and more popular everyday. Bibliography * http//:www.Mcdonalds.com.au * Burbury E, 2003, Deliver and Monitor a Service to Customers, Software publication Pty. Ltd., Sydney. * McDonalds Pty Ltd, 2001, Crew Member Handbook. * http//:www.Mcdonalds.com (world wide) Ã
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